Solving Problems with Design Thinking by Jeanne Liedtka Andrew King & Kevin Bennett
Author:Jeanne Liedtka, Andrew King & Kevin Bennett
Language: eng
Format: epub
Tags: -
Publisher: Columbia University Press
Published: 2013-07-16T04:00:00+00:00
7
Social Networking at MeYou Health
THE BUSINESS PROBLEM
Helping large employers and insurers reduce employees’ health care costs by creating a business model based on the notion that social networks can improve well-being and help people help themselves
THE CONTEXT
MeYou Health, a subsidiary of Healthways, a global company offering comprehensive solutions to improve well-being and decrease health care costs
DESIGN’S CONTRIBUTION
Bringing qualitative approaches to a quantitative corporate environment
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